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The Business Case For Referrals

The Business Case For Referrals

Why are customers acquired via referral better for you than from other forms of marketing? ✓ They are cheaper to acquire ✓ They trust you more ✓ They are more loyal ✓ They are easier to find ✓ They are easier to close or convert ✓ They are more easily satisfied ✓ They...
The Business Case For Referrals

Generating Referrals From Networking – 1

What kind of things can you do and say at networking events to generate more referrals? ✓ Act professionally and politely at all times ✓ Delivering a good elevator speech ✓ Create rapport and likeability ✓ Ask people about their network ✓ Ask people how they get their...
The Business Case For Referrals

Generating Referrals From Networking – 2

What kind of things can you do and say at networking events to generate more referrals? ✓ Introduce them to other people at the event ✓ Ask the hosts and event organisers who you should be talking to ✓ Tell people what I’m looking for – my target market ✓...
The Business Case For Referrals

Positioning Referrals with Your Network

What can you do to position referrals more and let people know you’re going to ask? ✓ Offer to help them find more business, and suggest they do the same ✓ Say you’ve got a marketing or business development challenge and ask for their help ✓ Ask them if...